Now the driving force behind the web is ad revenue for the most part and these social networking and social media sites are increasingly being absorbed into large corporations. Reddit.com for instance is owned by Conde Nast Publications (a company founded in 1907), a world-wide publishing company, MySapce.com was bought by Fox, and those are just two of probably many social spaces on the web that have been co-opted by big business. Now what I think is interesting is how the ad money gets reduced and split depending on the source of the content on the web. Using Google search you make choices as to where you want to go, cutting out wasted advertisements (Google gets a percentage of dollars at the expense of say cnn.com). In the same way, social media sites such as Reddit.com receive much more ad revenue than the actual hosting site because it is user driven, pin-pointed content.
